Welcome to the Thought Pieces

July 16, 2025

The Big Mac Illusion:What a Burger Tells Us About Global Economics

Explore how a simple burger reflects complex global economic principles in 'The Big Mac Illusion.' This engaging analysis uncovers the broader implications of pricing, purchasing power, and international trade, using the iconic Big Mac as a lens to understand financial trends across countries. Discover what your favorite fast-food item reveals about the economy and price parity in different cultures.

June 30, 2025

When Search Starts Thinking How AI Is Rewriting the Discovery Journey

Explore how artificial intelligence is revolutionizing the way we search and discover information online. This blog delves into the innovative approaches AI employs to enhance user experiences and streamline the discovery journey. Learn about the implications of AI in improving search accuracy and relevance, ultimately reshaping the future of information retrieval.

June 26, 2025

CEP Tracker The Modern Brand Health Metric

Discover how the CEP Tracker serves as a modern brand health metric. This innovative tool empowers brands to measure consumer engagement and perception effectively. Enhance your marketing strategy by utilizing the insights provided by the CEP Tracker to drive better brand health and customer satisfaction. Learn about its advantages and how it can revolutionize your approach to brand management.

June 19, 2025

Cracking Growth: How to Leverage Category Entry Points (CEPs) for Brand Advantage

Cracking Growth: How to Leverage Category Entry Points (CEPs) for Brand Advantage

June 19, 2025

Intro to CEPs – What are They and Why They Matter

Intro to CEPs – What are They and Why They Matter

June 11, 2025

Continuous vs. Aggregate Attention: Rethinking Brand Impact in the Age of Short-Form Media

Continuous vs. Aggregate Attention: Rethinking Brand Impact in the Age of Short-Form Media

June 11, 2025

Neurobiological Divergence: How Gen Z's Brain Architecture Rewires Attention and Memory

Neurobiological Divergence: How Gen Z's Brain Architecture Rewires Attention and Memory

June 04, 2025

Ad Copy GRPs – An Industry Perspective

Ad Copy GRPs – An Industry Perspective

May 28, 2025

TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook

TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook

May 28, 2025

How to better quantify attention in TV and Print in India

May 28, 2025

AI in media agencies: Transforming data into actionable insights for strategic growth

March 14, 2025

Why Boring Brands Are Winning in the Attention Economy

Discover how unexciting brands are gaining traction in the attention economy. Learn why simplicity and consistency resonate with consumers, leading to long-term loyalty. In a world overwhelmed by flashy marketing, these brands focus on core values, fostering trust and meaningful connections. Explore their strategies that prioritize engagement over noise, proving that less can indeed be more in effective branding.

March 14, 2025

Why Some Brands Win by Being Uncool

Explore how some brands thrive by intentionally avoiding trends and embracing an 'uncool' identity. Discover the strategic advantages of authenticity and relatable branding. Learn how thinking outside the box can resonate with niche audiences and foster loyal customer relationships. This blog post delves into unique case studies that highlight the power of being different and the success it can bring.

March 14, 2025

The Rise of Conscious Quitting and Ethical Brand Choices

Explore the growing trend of conscious quitting and how consumers are making ethical brand choices. This blog delves into the impact of personal values on employment and purchasing decisions. Discover why a shift towards sustainability and social responsibility is reshaping the marketplace. Learn how your choices can drive change, inspire brands to adopt ethical practices, and contribute to a more conscious economy.

March 14, 2025

The New Luxury Why Consumers Now Value Scarcity Over Status

Explore the shift in consumer values where scarcity has become the new luxury. Discover why people prioritize unique, limited-edition items over traditional status symbols. This blog examines how luxury brands adapt to this changing mindset and what it means for future purchases. Dive into the psychology of scarcity and its impact on modern shopping behaviors. Learn how consumers now seek authenticity and exclusivity in their luxury experiences.

March 14, 2025

The Psychology Behind Buy Now Pay later

Discover how Buy Now Pay Later services influence consumer behavior. Learn about the psychological triggers that make these payment options appealing. Understand the reasons behind rising popularity and their impact on spending habits. This blog delves into the underlying motivations and effects of using Buy Now Pay Later, helping you grasp the psychological factors driving this trend.

March 14, 2025

How the Attention Recession Is Changing Marketing

Discover how the attention recession is reshaping marketing strategies. Learn about new approaches that engage audiences and retain customer interest. Explore innovative methods businesses are adopting to overcome the challenges of decreasing attention spans. This blog provides insights into adapting marketing efforts effectively to capture and sustain attention in today’s digital landscape.

March 07, 2025

The Rise of Dark Social and Its Impact on Marketing Measurement

Explore the growing phenomenon of dark social and how it transforms marketing measurement. Learn about its implications for brands, user engagement, and tracking effectiveness. This blog delves into strategies to adapt to this changing landscape and capitalize on dark social channels. Discover practical tips to improve your marketing approach in a world increasingly influenced by private sharing.