Explore the Key Pillars of Real Time
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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 19, 2025
Gen Z's Bullshit Detector How to Avoid Greenwashing
Discover how Gen Z can effectively identify and avoid greenwashing in marketing. This guide explores the telltale signs of misleading eco-friendly claims and provides actionable tips for consumers. Learn to navigate the complexities of sustainability in advertising and make informed choices that align with genuine eco-conscious values. Stay empowered and informed in your purchasing decisions with this essential resource.
May 19, 2025
How Gen Z Navigates Ads The Real Rules
Explore how Generation Z interacts with advertising in today's digital landscape. From social media influence to authenticity in branding, discover the rules they follow. Learn what captures their attention and drives engagement, allowing brands to connect with this unique demographic effectively. Stay ahead in your marketing strategy by understanding their preferences and behaviors around ads.
May 19, 2025
Gen Z Expects Two-Way Conversations
Understanding Gen Z's preference for two-way conversations is crucial for brands. This generation values engagement and authenticity in their interactions. Companies must adapt their marketing strategies to foster dialogue, encouraging feedback and connection. By creating platforms for genuine exchanges, businesses can resonate with Gen Z and enhance customer loyalty. Discover the importance of interaction in today's marketing landscape and how it shapes brand relationships with this dynamic audience.
May 19, 2025
Gen Z's Shifting Social Landscape What's In and Out
Explore the rapidly changing social landscape of Generation Z. Discover what's trending and what's falling out of favor in their world of social media and communication. This insightful blog delves into Gen Z's preferences, providing valuable perspectives for brands and marketers looking to connect with this dynamic demographic. Stay updated on the latest social trends that influence Gen Z's behavior and interests.
May 19, 2025
Gen Z and the Ethics of Fast Fashion
Explore how Generation Z views the ethical implications of fast fashion. This blog delves into their concerns about sustainability, labor practices, and consumer responsibility. Learn how their purchasing habits are shaping the future of fashion and why their ethical stance matters for the industry. Discover insights into the impact of social media on these views and how young consumers demand transparency from brands.
May 19, 2025
Gen Z and the Next Generation of Search
Explore how Gen Z is shaping the landscape of search technologies. Understand their preferences, behaviors, and expectations that influence future search engine developments. This article delves into the distinctive traits of this generation and how they interact with digital information, paving the way for innovations in search methodologies.
May 19, 2025
Behind the Scenes Content
Discover the intricacies of content development in our 'Behind the Scenes' blog. Learn effective strategies, storytelling techniques, and the creative processes that result in engaging and impactful content. Join us as we unveil the secrets to successful content creation, empowering you to enhance your own storytelling abilities and connect with your audience effectively.
May 19, 2025
Algorithmic Literacy Gen Z as Co Creators
Unlock the potential of Algorithmic Literacy for Gen Z. Learn how the new generation can become co-creators in the digital landscape. Explore the importance of understanding algorithms and their influence on content creation, social media, and technology. Discover actionable strategies to engage Gen Z in meaningful ways, fostering creativity and innovation in a rapidly evolving world. This blog highlights the role of algorithmic literacy in shaping future leaders.
May 19, 2025
Digital Burnout and Platform Fatigue
Explore the causes and effects of digital burnout and platform fatigue. This blog delves into how excessive screen time, constant notifications, and social media demands impact mental health and productivity. Learn effective strategies to manage your digital consumption and enjoy a healthier online experience.