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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 19, 2025
Social Shopping on the Rise
Explore the rise of social shopping and its impact on consumer behavior. As platforms integrate shopping features, discover how social media transforms buying experiences and enhances brand engagement. Learn about top trends and strategies for leveraging social shopping in your marketing efforts.
May 19, 2025
Snapchats Staying Power with Gen Z
Explore the enduring allure of Snapchat among Gen Z users. Discover how the platform’s unique features, creative tools, and emphasis on authenticity resonate with younger audiences. From disappearing messages to engaging filters, learn why Snapchat remains a favorite. Uncover key insights into its staying power and how it adapts to meet the evolving needs of Generation Z.
May 19, 2025
Second Screens and Multichannel Journeys
Discover how second screens enhance multichannel journeys in today's digital landscape. Explore the impact of simultaneous device usage on customer engagement, brand interaction, and shopping experiences. Learn strategies to optimize your marketing efforts for a seamless multichannel approach that leverages second screens to drive conversions and enhance customer relationships. Stay ahead in a rapidly evolving marketing environment by understanding the dynamics between users' devices and their online behavior.
May 19, 2025
Platform-First Storytelling Designing for the Feed
Discover how platform-first storytelling transforms content creation for social media feeds. This approach enhances audience engagement by tailoring narratives to fit the unique characteristics of each platform, fostering deeper connections and increased visibility. Explore innovative strategies to design compelling stories that resonate in the fast-paced digital landscape.
May 19, 2025
Short-Form Video The Core of Gen Z Attention
Explore how short-form videos are redefining attention spans for Gen Z. This blog delves into the impact of bite-sized content on engagement, communication, and social media trends. Discover strategies to create compelling short videos that resonate with this dynamic audience and keep them engaged in a fast-paced digital landscape. Learn why this format is essential for brands looking to connect with younger consumers authentically and effectively.
May 19, 2025
Influencer Collaborations Authentic Partnerships
Explore the impact of genuine influencer collaborations on brand growth and engagement. Learn how to establish authentic partnerships that resonate with your target audience and elevate your marketing strategy. Discover best practices for selecting the right influencers and creating campaigns that foster trust and credibility.
May 19, 2025
Memes and the Language of Digital Truth
Explore how memes shape our understanding of digital truths in today's society. This blog delves into the cultural significance of memes, their influence on communication, and how they function as a modern language that transcends barriers. Discover the deep connections between humor, social commentary, and the evolving nature of truth in digital spaces. Engage with the fascinating world of memes and uncover the layers of meaning hidden within these ubiquitous forms of expression.
May 19, 2025
Micro-Influencers & Peer Trust Over Celebrities
Discover why micro-influencers foster stronger peer trust compared to celebrities. This blog explores the impact of authentic connections in marketing and how micro-influencer campaigns are changing brand perceptions. Learn how to leverage this trend for more effective engagement and build lasting relationships with your audience.
May 19, 2025
Gen Z Expects Two-Way Conversations
Understanding Gen Z's preference for two-way conversations is crucial for brands. This generation values engagement and authenticity in their interactions. Companies must adapt their marketing strategies to foster dialogue, encouraging feedback and connection. By creating platforms for genuine exchanges, businesses can resonate with Gen Z and enhance customer loyalty. Discover the importance of interaction in today's marketing landscape and how it shapes brand relationships with this dynamic audience.