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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
March 14, 2025
Why Boring Brands Are Winning in the Attention Economy
Discover how unexciting brands are gaining traction in the attention economy. Learn why simplicity and consistency resonate with consumers, leading to long-term loyalty. In a world overwhelmed by flashy marketing, these brands focus on core values, fostering trust and meaningful connections. Explore their strategies that prioritize engagement over noise, proving that less can indeed be more in effective branding.
March 14, 2025
The Rise of Conscious Quitting and Ethical Brand Choices
Explore the growing trend of conscious quitting and how consumers are making ethical brand choices. This blog delves into the impact of personal values on employment and purchasing decisions. Discover why a shift towards sustainability and social responsibility is reshaping the marketplace. Learn how your choices can drive change, inspire brands to adopt ethical practices, and contribute to a more conscious economy.
March 14, 2025
Why Some Brands Win by Being Uncool
Explore how some brands thrive by intentionally avoiding trends and embracing an 'uncool' identity. Discover the strategic advantages of authenticity and relatable branding. Learn how thinking outside the box can resonate with niche audiences and foster loyal customer relationships. This blog post delves into unique case studies that highlight the power of being different and the success it can bring.
March 14, 2025
The Psychology Behind Buy Now Pay later
Discover how Buy Now Pay Later services influence consumer behavior. Learn about the psychological triggers that make these payment options appealing. Understand the reasons behind rising popularity and their impact on spending habits. This blog delves into the underlying motivations and effects of using Buy Now Pay Later, helping you grasp the psychological factors driving this trend.
March 14, 2025
The New Luxury Why Consumers Now Value Scarcity Over Status
Explore the shift in consumer values where scarcity has become the new luxury. Discover why people prioritize unique, limited-edition items over traditional status symbols. This blog examines how luxury brands adapt to this changing mindset and what it means for future purchases. Dive into the psychology of scarcity and its impact on modern shopping behaviors. Learn how consumers now seek authenticity and exclusivity in their luxury experiences.
March 14, 2025
How the Attention Recession Is Changing Marketing
Discover how the attention recession is reshaping marketing strategies. Learn about new approaches that engage audiences and retain customer interest. Explore innovative methods businesses are adopting to overcome the challenges of decreasing attention spans. This blog provides insights into adapting marketing efforts effectively to capture and sustain attention in today’s digital landscape.
March 14, 2025
Generative AI in Market Research
Discover how generative AI is transforming market research by providing valuable insights and enhancing data analysis. This cutting-edge technology streamlines processes, enabling businesses to make informed decisions faster. Unlock the potential of AI-driven research to stay ahead of competitors and understand consumer behavior comprehensively. Explore the innovative applications of generative AI in gathering accurate data and predicting market trends.
March 14, 2025
AI-Powered Podcast Advertising How to Target Listeners Effectively
Discover how AI is revolutionizing podcast advertising by enabling marketers to effectively target listeners. Learn strategies to optimize ad placements, track engagement metrics, and personalize content for maximum impact. This guide provides actionable insights for leveraging artificial intelligence in your podcast campaigns, helping you reach the right audience and enhance your marketing efforts. Transform your advertising strategy and engage listeners like never before!
March 14, 2025
How AI Can Enhance Retail Shelf Optimization
Discover how artificial intelligence can revolutionize retail shelf optimization. By leveraging AI technologies, retailers can improve inventory management, analyze consumer behaviors, and enhance product placement strategies. This guide explores practical applications of AI in the retail space, ensuring your shelves are optimized for maximum sales and customer satisfaction. Transform your retail strategy and stay ahead of competitors with cutting-edge AI solutions designed for efficiency and effectiveness.