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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 19, 2025
Virtual Influencers Hype or Real Potential
Explore the rising trend of virtual influencers and their impact on marketing. Discover whether they are a passing hype or possess real potential for businesses to leverage in digital strategies. Uncover the advantages and challenges of integrating these innovative personas into brand campaigns, and find out how they may redefine influencer marketing in the future. Join the conversation about the viability of virtual influencers in today’s evolving digital landscape.
May 19, 2025
Voice-Driven UX Gen Z & Smart Assistants
Explore how voice-driven user experiences are revolutionizing interactions for Gen Z with smart assistants. This blog delves into the impact of voice technology on user engagement and how it reshapes communication preferences. Discover strategies to optimize voice UX and its significance in a rapidly evolving digital landscape. Learn how smart assistants are changing the way Gen Z connects with technology and the opportunities this presents for brands.
May 19, 2025
The Power of Digital Fandoms
Explore the vibrant world of digital fandoms and their impact on culture and community. Understand how enthusiastic fans cultivate loyalty, influence trends, and create significant online spaces. Discover the strategies that can enhance engagement and foster meaningful connections among fans. Learn how brands can tap into these communities for mutual benefit and growth. Join the conversation on the transformative power of fandoms in the digital landscape.
May 19, 2025
The Influence of BeReal and Anti
Discover how BeReal is reshaping social media norms and encouraging authenticity in online interactions. This blog post delves into the profound influence of BeReal and its anti-social media narrative, highlighting its appeal among users seeking genuine connections. Learn about the changing landscape of digital engagement and how BeReal's innovative approach contrasts with traditional platforms. Join the conversation on authenticity and social media's future.
May 19, 2025
Social Shopping on the Rise
Explore the rise of social shopping and its impact on consumer behavior. As platforms integrate shopping features, discover how social media transforms buying experiences and enhances brand engagement. Learn about top trends and strategies for leveraging social shopping in your marketing efforts.
May 19, 2025
Text-Based Platforms Reddit, Discord, and Deep Engagement
Dive into the unique engagement dynamics of text-based platforms like Reddit and Discord. Discover how these communities foster deep interactions and connections among users. Learn effective strategies to enhance your experience, participate meaningfully, and leverage these platforms for better communication and engagement. Join the conversation today and unlock the potential these forums offer!
May 19, 2025
Snapchats Staying Power with Gen Z
Explore the enduring allure of Snapchat among Gen Z users. Discover how the platform’s unique features, creative tools, and emphasis on authenticity resonate with younger audiences. From disappearing messages to engaging filters, learn why Snapchat remains a favorite. Uncover key insights into its staying power and how it adapts to meet the evolving needs of Generation Z.
May 19, 2025
The Algorithm Mindset How Gen Z Creates Content
Explore how Generation Z leverages the algorithm mindset to create engaging and authentic content. Dive into their innovative strategies and the impact of social media on their creative processes. This blog uncovers the techniques used by Gen Z to stand out in the digital landscape and effectively reach their audience. Learn how understanding algorithms empowers them to shape their brand and voice creatively.
May 19, 2025
The End of Feed-Based Marketing
Explore the transformation in marketing as feed-based strategies decline. Discover how brands are adapting to new trends, leveraging innovative techniques for greater audience engagement and satisfaction. This blog highlights the changing landscape of digital marketing, focusing on creativity and direct communication with consumers. Stay ahead in your marketing approach by understanding the shift and its implications for your business growth.