Explore the Key Pillars of Real Time
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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
July 06, 2025
Gen Z — From Breaking News to Breaking Down News — On Reels
Explore how Gen Z turns to Reels and short-form videos on platforms like Instagram and YouTube for news consumption. Discover why this generation values context and storytelling over traditional headlines, preferring content that is fast, visual, and human.
July 06, 2025
Standout Creator-Led and Influencers-Led International Marketing Campaigns (March - June 2025)
Discover ten standout creator-led and influencer-led marketing campaigns from March to June 2025. These campaigns exemplify strategic partnerships and platform-specific creativity that drove engagement, brand awareness, and conversions, offering key insights for marketers to replicate their success.
July 06, 2025
What Caught My Eye Last Week In Marketing (30th June to 6th July)
Explore the most captivating marketing insights from the week of June 30 to July 6. Discover emerging trends, innovative strategies, and noteworthy campaigns that are shaping the marketing landscape. Stay informed and inspired with these highlights that caught my eye, helping you elevate your marketing game. Don't miss out on the best ideas from the industry. Read on for a concise recap of the week’s pivotal moments in marketing.
July 01, 2025
Weekly Trends (24th – 30th June)
Explore the top trending stories from July 2025, including FIFA Club World Cup highlights, Shefali Jariwala’s sudden demise, Squid Game S3 buzz, HDB IPO frenzy, Iran-US tensions, and viral moments shaking the internet.
July 01, 2025
Weekly Charts (24th June - 30th June)
Discover the hottest music tracks of the week from June 24 to 30. Our weekly charts showcase trending songs, rising stars, and popular artists that dominated the airwaves. Stay updated on the latest musical trends and find out which tracks captivated listeners this week. Dive into our analysis of the most streamed and downloaded songs, and get ready to add new favorites to your playlist!
June 30, 2025
When Search Starts Thinking How AI Is Rewriting the Discovery Journey
Explore how artificial intelligence is revolutionizing the way we search and discover information online. This blog delves into the innovative approaches AI employs to enhance user experiences and streamline the discovery journey. Learn about the implications of AI in improving search accuracy and relevance, ultimately reshaping the future of information retrieval.
June 30, 2025
What Caught My Eye Last Week In Technology (23rd June to 30th June)
Catch up on the latest tech trends and innovations from June 23 to 30. Explore the breakthroughs, product launches, and exciting developments that shaped the tech landscape this week. Stay informed with engaging insights and updates that matter to enthusiasts and professionals alike. Whether it's software advancements or gadget news, discover what made headlines in technology.
June 27, 2025
Cannes Lions 2025 Gold Winner Analysis Part 6 (Entertainment)
Discover the Cannes Lions 2025 Entertainment Gold Winner Analysis Part 6, highlighting standout campaigns like L’Oréal Paris's "The Final Copy of Ilon Specht," Dungeons & Dragons's "The Lost Episode," and adidas's "Hey Jude." Uncover how innovative storytelling, cultural resonance, and audience engagement drove success for brands such as Burger King and Lady Gaga x Mastercard. Gain insights into leveraging brand heritage, fan empowerment, and technology for impactful brand experiences.
June 27, 2025
Cannes Lions 2025 Gold Winner Analysis Part 5 (PR, Social & Creator)
Explore the Cannes Lions 2025 award-winning campaigns that redefined creativity in PR, social media, and innovative advertising. From Nordea's pioneering parental leave mortgage to McDonald's witty Olympic curry post, these campaigns leveraged humor, cultural relevance, and bold ideas to drive societal change and brand engagement. Discover what made them successful and what you can learn from their impactful storytelling and strategy.