Standout Creator-Led and Influencers-Led International Marketing Campaigns (March - June 2025)

Standout Creator-Led and Influencer-Led International Marketing Campaigns (March - June 2025)

Below are ten standout creator-led and influencer-led marketing campaigns from March to June 2025, exemplifying strategic partnerships, authenticity, and platform-specific creativity that drove engagement, brand awareness, and conversions. Each example includes key details and takeaways for marketers looking to replicate their success.

1. Bumble x Amelia Dimoldenberg: Authentic Dating Humor

Brand: Bumble
Influencer: Amelia Dimoldenberg
Campaign Details: Launched in early 2025, Bumble partnered with Amelia Dimoldenberg, renowned for her YouTube series Chicken Shop Date, to create a series of humorous, relatable clips focusing on dating “golden rules” and “flirty firsts." Content ran across TikTok and Instagram, driving significant engagement through Dimoldenberg’s satirical tone.
Key Takeaway: Choose influencers whose personal brand aligns seamlessly with your campaign narrative to amplify authenticity and cultural relevance.

2. Gillette Venus x Body-Positive Creators: Empowering Inclusivity

Brand: Gillette Venus
Influencers: Diverse body-positive creators
Campaign Details: In June 2025, Gillette Venus collaborated with body-positive influencers who shared personal stories of self-acceptance. Highlighted on X and leveraging authentic content, the campaign achieved high engagement and resonated with audiences seeking inclusivity.
Key Takeaway: Focus on storytelling that aligns with social movements to foster emotional connections and encourage user-generated content (UGC).

3. Rimmel London x Micro-Influencers: The Thrill Seeker Mascara Launch

Brand: Rimmel London
Influencers: Micro-influencers and creators
Campaign Details: To promote the Rimmel Thrill Seeker Mascara in spring 2025, Rimmel used micro-influencers across TikTok, Instagram, billboards, and TV ads. This approach led to a 300% sales increase, demonstrating the power of authentic self-expression.
Key Takeaway: Micro-influencers can deliver outsized ROI through relatable content and targeted reach, especially across multiple channels.

4. Flo Health x Women’s Health Creators: Educational Engagement

Brand: Flo Health
Influencers: Women’s health-focused creators
Campaign Details: Partnering with influencers known for women’s health content, Flo Health utilized Spark Ads to drive app awareness through educational videos, resulting in a notable increase in engagement metrics.
Key Takeaway: Leverage niche creators to address specific audience pain points, and use platform-specific tools to maximize visibility.

5. Invoice Fly x Professional Creators: Practical Solutions

Brand: Invoice Fly
Influencers: Creators from professions like plumbing and freelancing
Campaign Details: This fintech startup collaborated with creators from practical professions to demonstrate the ease of invoicing with Invoice Fly. The campaign successfully increased app installs and monthly subscribers.
Key Takeaway: Partner with creators whose professional experiences align with your product’s use case to drive credibility and conversions.

6. ELF Cosmetics x Fitness Influencers: Marathon Durability

Brand: ELF Cosmetics
Influencers: Fitness influencers
Campaign Details: Tied to the London Marathon, ELF’s Run Club campaign showed the Power Grip Dewy Setting Spray’s durability, achieving high engagement rates and boosting brand loyalty among fitness enthusiasts.
Key Takeaway: Align campaigns with real-world events and use influencers to showcase product performance authentically.

7. Teachable x 9-5 Quitters Club: Career Transformation Stories

Brand: Teachable
Influencers: Megan Lieu, AJ Eckstein, Colby Kultgen, and others
Campaign Details: Featured on LinkedIn, the 9-5 Quitters Club showcased personal career transition stories, building community and conversation around Teachable’s tools for career freedom.
Key Takeaway: Use LinkedIn for B2B campaigns by partnering with creators who share authentic career stories to drive engagement.

8. Notion x Notion Faces: Professional Self-Expression

Brand: Notion
Influencers: LinkedIn creators
Campaign Details: Notion Faces introduced a custom avatar tool for self-expression, driving engagement through creative, visual content that resonated with professionals on LinkedIn.
Key Takeaway: Innovative product features paired with influencer-led storytelling can enhance engagement on professional platforms.

9. Hootsuite x Giant Newspaper: Visual Thought Leadership

Brand: Hootsuite
Influencers: Brandon Smithwrick, Sophie Miller, Grace Andrews
Campaign Details: The Giant Newspaper campaign promoted Hootsuite’s Social Media Trends 2025 Report using bold visuals that sparked curiosity and engagement among marketing professionals.
Key Takeaway: Visual, attention-grabbing content paired with thought leadership can elevate B2B campaigns on LinkedIn.

10. Redken x Sabrina Carpenter: Viral Haircare Promotion

Brand: Redken
Influencer: Sabrina Carpenter
Campaign Details: Leveraging Sabrina Carpenter’s post-Coachella fame, Redken’s campaign generated significant engagement through her authentic connection to the brand on Instagram and TikTok.
Key Takeaway: Capitalize on an influencer’s cultural moment to amplify reach, ensuring their personal brand aligns with your product.

Strategic Insights for Marketers

• Authenticity is Key: Campaigns succeed when influencers genuinely align with the brand’s values.
• Leverage Micro-Influencers: They deliver high engagement and ROI for targeted campaigns.
• Platform-Specific Content: Tailor content to platforms to maximize impact.
• Event Tie-Ins: Align campaigns with cultural or real-world events for greater resonance.
• Community Building: Focusing on community narratives fosters long-term loyalty.

These campaigns highlight the trend toward authentic, value-driven influencer partnerships in 2025.