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Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 16, 2025
The Rise of Rentership Why Millennials and Gen Z Prefer Access Over Ownership
Explore the rising trend of rentership among Millennials and Gen Z. Discover why younger generations are choosing access over ownership for housing, transportation, and lifestyle. This shift reflects changing values and priorities, emphasizing flexibility, affordability, and experiences over material possessions. Understanding this trend can help businesses and marketers tailor their strategies to meet the evolving preferences of these influential demographics.
May 16, 2025
Peloton's Subscription Playbook Selling More Than Just a Bike
Discover how Peloton's subscription model transcends bike sales to create a comprehensive health and fitness ecosystem. This blog explores their transformative approach, engaging community, and additional offerings that keep customers returning for more. Learn about the impact of their online classes, exclusive content, and the overall experience that Peloton delivers, reflecting the future of fitness subscriptions. Explore how this strategy is setting new standards in the industry while ensuring customer loyalty and sustained growth.
May 16, 2025
Subscription Fatigue Are Consumers Tired of Too Many Services
Explore the rising phenomenon of subscription fatigue among consumers. As various platforms flood the market, many feel overwhelmed by endless options. This blog delves into the reasons behind subscription fatigue, consumer behavior trends, and what businesses can do to cater to customers' needs effectively. Discover insights that reveal how excessive services impact purchasing decisions and what alternatives may attract and retain loyal subscribers in this dynamic digital age.
May 16, 2025
How the Subscription Model is Reshaping Consumer Spending Habits
Explore how subscription services are transforming consumer spending habits. Discover the benefits, challenges, and trends associated with this innovative model, as it affects various industries from entertainment to everyday products. Learn why consumers are increasingly favoring subscription-based services and how businesses can adapt to this changing landscape in the market. Stay informed about the evolving dynamics of consumer preferences in the subscription economy.
May 16, 2025
Are Subscription Models Environmentally Sustainable
Explore the sustainability of subscription models in today's economy. This blog examines the environmental effects of such models, weighing their benefits and drawbacks. Discover how they can contribute to eco-friendliness or harm the planet. Are these approaches to consumption truly sustainable? Join us as we delve into the environmental considerations of subscription services and their long-term implications for the planet.
May 16, 2025
From Ownership to Access The Psychology Behind the Subscription Economy
Explore the psychological shift from ownership to access in today's subscription economy. This blog delves into how consumer habits are changing, highlighting the benefits of subscription services across various industries. Learn why people are opting for access over ownership and how this trend is reshaping the marketplace. Understanding these dynamics can help businesses adapt their strategies for success in a rapidly evolving economic landscape.
May 16, 2025
The Role of AI in Predicting Subscription Churn & Customer Behavior
Explore how artificial intelligence is transforming the way businesses predict subscription churn and analyze customer behavior. This blog delves into the innovative techniques AI employs to help companies retain customers, optimize their strategies, and enhance overall satisfaction. Learn why understanding churn prediction is crucial in today’s competitive landscape and how AI technologies are making it more achievable for businesses to thrive by adapting to consumer needs.
May 16, 2025
The Future of Dynamic Pricing in Subscription-Based Services
Explore how dynamic pricing will redefine subscription-based services in the future. Discover innovative strategies and their implications for businesses and consumers alike. Understand the benefits of flexible pricing models and how they can enhance customer engagement while maximizing revenue. Stay ahead in the competitive landscape with insights into evolving pricing techniques essential for subscription services.
May 16, 2025
How the Subscription Economy is Expanding into B2B
Explore how the subscription economy is transforming B2B industries. Discover key trends, benefits, and challenges faced by businesses adopting subscription models. This comprehensive guide will help you understand the implications of this shift and how your business can adapt to succeed in the evolving marketplace. Learn about the strategies to leverage subscriptions for growth and increased customer loyalty.