Explore the Key Pillars of Real Time
Trending
Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 17, 2025
A Global Guide to Data Privacy Laws & Their Marketing Implications
Explore the complexities of international data privacy laws and their impact on marketing strategies. This guide provides insights into the regulations around data protection and how businesses can navigate compliance while effectively reaching their audience. Stay informed about the latest trends and best practices in data privacy that influence marketing practices globally.
May 17, 2025
Zero-Party Data The New Goldmine for Digital Marketers
Explore how zero-party data can transform your digital marketing strategy. Discover its advantages, effective collection methods, and how it can enhance customer relationships. With the increasing focus on privacy and personalization, leverage zero-party data to create unique customer experiences and drive conversions. Learn why this data is the new goldmine every marketer should harness.
May 17, 2025
Why First Party Data is the Future of Digital Marketing
Discover why first party data is revolutionizing digital marketing. Learn how businesses can leverage this valuable asset to enhance customer insights, improve targeting, and build trust. With privacy regulations on the rise, understanding and utilizing first party data is essential for effective marketing strategies. Stay ahead of the curve and unlock the potential of your audience data for better engagement and conversion rates in the digital landscape.
May 17, 2025
Why Customer Data Platforms CDPs Are the Future of Personalization
Discover how Customer Data Platforms (CDPs) are revolutionizing personalization in marketing. Learn how CDPs aggregate customer data to deliver tailored experiences, driving engagement and loyalty. Explore the benefits of implementing a CDP for your business and how it can enhance customer interactions, making your marketing efforts more effective. Stay ahead of the competition by leveraging the power of CDPs for personalized strategies.
May 17, 2025
Why First Party Data is More Valuable Than Ever Before
In today’s data-driven world, first party data has become more valuable than ever. Companies are leveraging this data to enhance customer understanding, improve personalized marketing efforts, and drive higher engagement. By prioritizing first party data, brands can build trust with their customers and optimize their strategies for better outcomes. Discover why collecting and utilizing first party data is crucial for your business success now and in the future.
May 17, 2025
The Power of Publisher Owned First Party Data in Digital Advertising
Discover how publisher-owned first-party data can transform your digital advertising efforts. Learn the advantages of leveraging first-party data to better understand your audience, improve targeting, and drive higher conversion rates. This blog explores the significance of data ownership in crafting personalized ad experiences and enhancing brand loyalty. Unlock the potential of first-party data to gain a competitive edge in the digital landscape.
May 17, 2025
How to Build a Future-Proof Attribution Framework Without Cookies
Discover how to create a robust attribution framework that adapts to a cookie-less future. This guide explains innovative strategies to ensure your marketing efforts remain effective while prioritizing user privacy. Learn the importance of first-party data, alternative tracking methods, and how to leverage technology to maintain accurate insights. Stay ahead of the curve in the evolving digital landscape without relying on traditional tracking cookies.
May 17, 2025
The Role of Data Co ops in Privacy Compliant Audience Targeting
Explore how data co-ops enhance privacy compliance while improving audience targeting strategies. This blog delves into the significance of data co-ops in ensuring that businesses can effectively reach their target audience without compromising on user privacy. Learn the best practices for leveraging data co-ops to optimize marketing efforts while adhering to privacy regulations.
May 17, 2025
How Data Anonymization is Enabling Smarter Marketing Decisions
Explore how data anonymization is transforming marketing strategies by enabling businesses to make informed decisions without compromising user privacy. This technique not only enhances customer trust but also drives more effective targeting and engagement in marketing campaigns. Discover the benefits and applications of data anonymization in today's data-driven landscape.