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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 19, 2025
Micro-Influencers & Peer Trust Over Celebrities
Discover why micro-influencers foster stronger peer trust compared to celebrities. This blog explores the impact of authentic connections in marketing and how micro-influencer campaigns are changing brand perceptions. Learn how to leverage this trend for more effective engagement and build lasting relationships with your audience.
May 19, 2025
Gen Z's Shifting Social Landscape What's In and Out
Explore the rapidly changing social landscape of Generation Z. Discover what's trending and what's falling out of favor in their world of social media and communication. This insightful blog delves into Gen Z's preferences, providing valuable perspectives for brands and marketers looking to connect with this dynamic demographic. Stay updated on the latest social trends that influence Gen Z's behavior and interests.
May 19, 2025
How Gen Z Navigates Ads The Real Rules
Explore how Generation Z interacts with advertising in today's digital landscape. From social media influence to authenticity in branding, discover the rules they follow. Learn what captures their attention and drives engagement, allowing brands to connect with this unique demographic effectively. Stay ahead in your marketing strategy by understanding their preferences and behaviors around ads.
May 19, 2025
How Gen Z Consumes News Differently
Discover how Generation Z interacts with news differently from previous generations. This blog explores their preferred platforms, sources, and styles of content. From social media to podcasts, learn about the trends shaping Gen Z's news consumption habits, and why traditional media may not resonate with them. Dive into the implications for news organizations and marketers as they adapt to this dynamic audience.
May 19, 2025
Gen Z Expects Two-Way Conversations
Understanding Gen Z's preference for two-way conversations is crucial for brands. This generation values engagement and authenticity in their interactions. Companies must adapt their marketing strategies to foster dialogue, encouraging feedback and connection. By creating platforms for genuine exchanges, businesses can resonate with Gen Z and enhance customer loyalty. Discover the importance of interaction in today's marketing landscape and how it shapes brand relationships with this dynamic audience.
May 19, 2025
Gen Z's Bullshit Detector How to Avoid Greenwashing
Discover how Gen Z can effectively identify and avoid greenwashing in marketing. This guide explores the telltale signs of misleading eco-friendly claims and provides actionable tips for consumers. Learn to navigate the complexities of sustainability in advertising and make informed choices that align with genuine eco-conscious values. Stay empowered and informed in your purchasing decisions with this essential resource.
May 19, 2025
AI Avatars, Filters, and Digital Identity
Discover the fascinating world of AI avatars and how they shape our digital identities. Learn about the latest filters, trends, and the technology behind creating personalized AI representations. Understand the implications of digital identity as we integrate avatars into social media and virtual communications, ensuring a unique online presence in an increasingly virtual world.
May 19, 2025
Algorithmic Literacy Gen Z as Co Creators
Unlock the potential of Algorithmic Literacy for Gen Z. Learn how the new generation can become co-creators in the digital landscape. Explore the importance of understanding algorithms and their influence on content creation, social media, and technology. Discover actionable strategies to engage Gen Z in meaningful ways, fostering creativity and innovation in a rapidly evolving world. This blog highlights the role of algorithmic literacy in shaping future leaders.
May 19, 2025
Gen Z and the Ethics of Fast Fashion
Explore how Generation Z views the ethical implications of fast fashion. This blog delves into their concerns about sustainability, labor practices, and consumer responsibility. Learn how their purchasing habits are shaping the future of fashion and why their ethical stance matters for the industry. Discover insights into the impact of social media on these views and how young consumers demand transparency from brands.