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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 19, 2025
Platform Activism When Brands Take a Stand
Explore the growing trend of platform activism, where brands actively support social movements and address important issues. Discover how this approach influences consumer perceptions and brand loyalty. Learn about the implications for businesses that choose to engage in activism and the risks they face in today's socially conscious marketplace. Understand the power of brand messaging in fostering community engagement and driving meaningful change.
May 19, 2025
Mobile Only Marketing Designing for Gen Z
Discover effective mobile-only marketing strategies tailored for Gen Z. Learn how to create engaging content and designs that resonate with this influential generation. This blog explores innovative approaches to capture their attention and drive interaction through mobile platforms. Stay ahead of trends and leverage mobile technology to connect with Gen Z consumers effectively.
May 19, 2025
Gen Z and the Rise of Brand Skepticism
Explore how Gen Z's unique outlook shapes brand skepticism today. This generation is increasingly questioning traditional marketing and demands authenticity and transparency from brands. Discover the key factors influencing their trust and loyalty, and how businesses can adapt to resonate with this discerning audience. Learn strategies to engage with Gen Z authentically and build lasting connections.
May 19, 2025
Brand Purpose Communicating Mission
Explore the significance of brand purpose in today's market. Understand how effectively communicating your mission can enhance your brand identity and build customer loyalty. Learn key strategies to articulate your brand's values and connect with your audience on a deeper level. Discover best practices for turning your mission into a powerful tool for engagement and success in a competitive landscape.
May 19, 2025
Brand Purpose Without Virtue Signaling
Explore how brands can establish a genuine purpose without falling into the trap of virtue signaling. Understand the importance of authenticity in brand messaging and how it can resonate with consumers. This blog delves into the delicate balance between social responsibility and genuine action, helping brands to foster trust and loyalty while avoiding superficial marketing tactics.
May 19, 2025
Cancel Culture & Accountability What Brands Must Know
Explore the critical dynamics of cancel culture and brand accountability. In today's digital age, brands must navigate the complexities of public perception and social responsibility. This blog provides insights and strategies for companies to engage thoughtfully with their audiences, fostering trust and transparency in an era where accountability is paramount. Discover ways to manage reputation effectively and adapt to changing consumer sentiment.
May 19, 2025
Cross-Platform Creators and Community Building
Explore strategies to empower cross-platform creators in building vibrant communities. Discover effective techniques for engagement and connection with your audience across various platforms. Whether you're a content creator or a business, learn how to foster a supportive environment that encourages collaboration and creativity. Enhance your outreach and strengthen relationships with your followers. Dive into the essentials of community building today!
May 19, 2025
Customer Reviews Leveraging Feedback
Unlock the power of customer reviews to enhance your business strategy. Learn how to leverage feedback effectively to improve products, services, and customer experiences. Discover best practices for collecting, analyzing, and utilizing reviews to foster engagement and trust. This guide provides practical tips for turning customer feedback into actionable insights that drive growth and loyalty.
May 19, 2025
Digital Detox Trends and the Marketing Response
Explore the emerging trends of digital detox and how they influence marketing strategies. As more individuals seek to disconnect from screens, brands must adapt to engage consumers effectively. Discover techniques for creating meaningful connections without overwhelming digital presence. This blog post delves into innovative ways marketers respond to these trends, ensuring they remain relevant and impactful.