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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.

Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.

Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs

June 19, 2025
Cracking Growth: How to Leverage Category Entry Points (CEPs) for Brand Advantage
Cracking Growth: How to Leverage Category Entry Points (CEPs) for Brand Advantage

June 19, 2025
Intro to CEPs – What are They and Why They Matter
Intro to CEPs – What are They and Why They Matter

June 16, 2025
Weekly Charts (9th June - 16th June)
Weekly Charts (9th June - 16th June)

June 16, 2025
Weekly Trends (9th June - 16th June)
Weekly Trends (9th June - 16th June)

June 15, 2025
"What Caught My Eye Last Week" In Technology (9th June to 15th June)
"What Caught My Eye Last Week" In Technology (9th June to 15th June)

June 15, 2025
"What Caught My Eye Last Week" In Advertising (9th June to 15th June)
"What Caught My Eye Last Week" In Advertising (9th June to 15th June)

June 11, 2025
Continuous vs. Aggregate Attention: Rethinking Brand Impact in the Age of Short-Form Media
Continuous vs. Aggregate Attention: Rethinking Brand Impact in the Age of Short-Form Media

June 11, 2025
Neurobiological Divergence: How Gen Z's Brain Architecture Rewires Attention and Memory
Neurobiological Divergence: How Gen Z's Brain Architecture Rewires Attention and Memory

June 10, 2025
Embracing Vector Databases: Unlocking the Potential of Intelligent Data Solutions
Embracing Vector Databases: Unlocking the Potential of Intelligent Data Solutions