Welcome to the Next Gen Media and Marketing
Last updated: April 15, 2025
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Explore the Key Pillars of Next Gen Media and Marketing
AI, Automation and Generative Marketing
The Attention Economy and Media Fragmentation
Gen Z, Gen Alpha and the New Identity Economy
Emotion AI and Sentiment Driven Marketing
Retail, Quick Commerce and Shoppable Media
The Subscription Economy and Rentership Culture
CRM, Loyalty and Lifecycle Marketing
Integrated and Full Funnel Marketing
AR, VR and the Next Evolution of Experiential Marketing
Marketing in the Metaverse & Spatial Computing
The Fusion of Entertainment and Marketing
UGC, Influencers and the Decentralized Creator Economy
The Privacy First Era: From Cookieless to consent based marketing
From Loyalty to Ownership : The rise of Tokenized brand engagement
Regenerative Marketing : Beyond Purpose to Planet positive Strategies
Agile Product Marketing and the Age of continuous Iteration
Marketing and the age of AI Agents
Marketing’s Next Frontier
Blogs
April 22, 2025
Integrated Field Marketing + Sales Enablement
Explore the synergy of integrated field marketing and sales enablement. Discover how connecting marketing initiatives with sales strategies can drive engagement, enhance customer experience, and increase revenue. Learn practical tips to implement these strategies effectively for optimal results in your business. Transform your marketing efforts into a powerful tool for sales success and witness the positive impact on your bottom line.
April 22, 2025
Customer Success as a GTM Ally
Explore how customer success serves as a strategic partner in go-to-market (GTM) initiatives. Discover the importance of aligning customer success with business goals to enhance customer satisfaction and drive revenue. Unleash potential by integrating customer insights into your GTM strategy for lasting impact.
April 22, 2025
Collaborating with External Partners in GTM
Explore the benefits of collaborating with external partners in go-to-market strategies. Discover how strategic partnerships can enhance your market reach, increase innovation, and create shared success. Learn effective approaches to manage these collaborations for optimal results while avoiding common pitfalls. This guide will equip you with the knowledge to leverage external expertise and drive your business growth efficiently.
April 22, 2025
Creating a Cross-Functional GTM Playbook
Learn how to create a successful cross-functional go-to-market (GTM) playbook. This comprehensive guide will help you align sales, marketing, and product teams to streamline processes, enhance collaboration, and drive business growth. Discover actionable strategies and best practices to ensure your GTM plan is both effective and adaptable for your organization's needs. Elevate your market entry efforts and achieve lasting success with a well-structured playbook.
April 22, 2025
Creating a GTM Calendar Culture
Discover how to create a thriving GTM calendar culture that enhances collaboration and drives team alignment. Learn effective strategies to prioritize initiatives, manage timelines, and foster accountability within your organization. Engage your team effectively by implementing proven practices to streamline processes and improve overall performance. Embrace the benefits of a robust calendar culture for successful go-to-market execution.
April 22, 2025
Cross-Functional Launch Readiness Scoring
Discover the importance of cross-functional launch readiness scoring. This guide helps you understand how to measure collaboration across teams and ensure a successful product launch. Learn key metrics and strategies to enhance readiness, boost team efficiency, and drive seamless integration. Perfect for project managers and team leaders looking to optimize their launch processes for maximum impact. Gain insights into fostering cooperation and evaluative scoring for better outcomes in product launches.
April 22, 2025
Breaking Silos for High-Velocity Launches
Discover how to break down organizational silos to achieve high-velocity product launches. In today's fast-paced market, collaboration and streamlined communication are essential for success. Learn strategies to enhance teamwork across departments, improve efficiency, and ultimately, accelerate your product launch processes. Embrace a culture of openness to not only meet deadlines but also exceed market expectations.
April 22, 2025
Behavioral Personas from App Analytics
Explore how to effectively leverage app analytics to develop behavioral personas. This guide covers the importance of user data, segmentation, and behavior analysis to create accurate personas that enhance user engagement and improve marketing strategies. Learn valuable techniques and insights to better understand your audience and optimize your app experience.
April 22, 2025
Creating Empathy Maps for Personas
Learn how to create effective empathy maps for user personas. This guide will help you understand your audience better by visualizing their thoughts, feelings, and needs. By employing empathy maps, you can enhance your marketing strategies and product development. Discover actionable insights and improve user engagement with this essential tool.
April 22, 2025
Dark Personas Who Not to Target
Understanding your audience is crucial to effective marketing. This blog explores the dark personas that can derail your efforts. Learn why certain types of individuals should be excluded from your targeting. By identifying these personas, you can enhance your marketing efficiency and focus on prospects that align with your brand values and goals. Dive into the characteristics of dark personas and improve your targeting strategy for better results.
April 22, 2025
From CRM to Persona Enrichment
Discover how to transform your CRM data into enriched personas. This blog explores the process of utilizing customer relationship management tools to gain deeper insights into your audience. Learn effective techniques and strategies for persona enrichment that lead to improved marketing efforts and customer engagement. Drive successful campaigns by understanding your customers better and tailoring your approach accordingly. Start enriching your personas today with actionable tips and practical advice!
April 22, 2025
High-Value Persona Prioritization
Discover effective strategies for high-value persona prioritization that drive business success. Learn how to identify and rank your target personas to enhance marketing efforts, increase engagement, and boost conversions. This guide provides actionable insights to help you focus on the most valuable customer segments and tailor your offerings to meet their needs. Master the art of persona prioritization and pave the way for sustainable growth.
April 22, 2025
Interview-Led Persona Development
Unlock the power of interview-led persona development to create targeted marketing strategies. Discover how to gather insights from real users, understand their needs, and build accurate personas that resonate with your audience. This approach enhances user engagement and fosters effective communication. Learn best practices for conducting interviews and interpreting the data to drive your content marketing efforts. Elevate your brand's messaging and connection with customers by implementing these proven techniques.
April 22, 2025
Involving Customers in Content Creation
Discover innovative ways to involve your customers in the content creation process. By engaging your audience, you not only gain valuable insights but also foster a sense of community and loyalty. This approach enhances authenticity and relevance in your content, driving higher engagement and connection. Learn tips and strategies to effectively collaborate with customers, making them part of your storytelling journey. Start transforming your content strategy to include the voices of your most loyal supporters. Embrace collaboration for content that resonates!
April 22, 2025
Journey Mapping for the Modern User
Discover the essentials of journey mapping tailored for the modern user. This comprehensive guide explores effective techniques to enhance user experience and engagement. Learn how to identify user needs and streamline interactions across all touchpoints, ensuring a seamless journey. Perfect for marketers and UX designers aiming to create impactful strategies that resonate with their audience. Elevate your approach with practical tips and insights tailored for today’s digital landscape.
April 22, 2025
Lifecycle Personas - How Needs Evolve
Explore how lifecycle personas change over time, reflecting the evolving needs of consumers. This blog delves into the importance of recognizing these shifts to tailor your marketing strategies effectively. By understanding each stage of a persona's journey, you can enhance engagement and improve your business outcomes. Stay ahead of the competition by adapting to the diverse needs of your audience as they grow and progress through different life stages.
April 22, 2025
Mapping Product Features to Personas
Discover how to align product features with user personas for enhanced marketing strategies. This insightful guide explores methods to identify key personas, analyze their needs, and tailor product features to meet expectations. Learn how to improve customer engagement and drive conversion rates by understanding consumer behavior through comprehensive mapping techniques.
April 22, 2025
Micro-Personas for Hyper-Niche Campaigns
Unlock the power of micro-personas to refine your hyper-niche campaigns. This guide explores how creating detailed customer profiles can lead to more effective marketing strategies, increased engagement, and higher conversion rates. Whether you're a marketer, business owner, or content creator, learning about micro-personas will help you connect with your audience on a deeper level and drive successful campaigns tailored to specific needs. Discover the benefits and best practices of using micro-personas in your marketing efforts today!