Welcome to the Next Gen Media and Marketing
Last updated: April 15, 2025
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Explore the Key Pillars of Next Gen Media and Marketing
AI, Automation and Generative Marketing
The Attention Economy and Media Fragmentation
Gen Z, Gen Alpha and the New Identity Economy
Emotion AI and Sentiment Driven Marketing
Retail, Quick Commerce and Shoppable Media
The Subscription Economy and Rentership Culture
CRM, Loyalty and Lifecycle Marketing
Integrated and Full Funnel Marketing
AR, VR and the Next Evolution of Experiential Marketing
Marketing in the Metaverse & Spatial Computing
The Fusion of Entertainment and Marketing
UGC, Influencers and the Decentralized Creator Economy
The Privacy First Era: From Cookieless to consent based marketing
From Loyalty to Ownership : The rise of Tokenized brand engagement
Regenerative Marketing : Beyond Purpose to Planet positive Strategies
Agile Product Marketing and the Age of continuous Iteration
Marketing and the age of AI Agents
Marketing’s Next Frontier
Blogs
April 22, 2025
AB Testing Done Right
Unlock the potential of your marketing campaigns with effective AB testing strategies. This guide offers insights into planning, executing, and analyzing AB tests, ensuring you can optimize your content and increase engagement. Learn how to drive better results and make data-driven decisions while avoiding common pitfalls. Start refining your approach today and elevate your conversion rates.
April 22, 2025
Analytics Stack for Product Marketing
Discover the essential analytics stack that can elevate your product marketing efforts. This guide covers tools and strategies to help you analyze customer behavior, track campaign performance, and optimize marketing efforts. Understand how to leverage analytics to drive better decision-making and achieve your marketing goals. Equip your team with the knowledge to choose the right tools that align with your business objectives and marketing strategies.
April 22, 2025
Creating an Experimentation Backlog
Learn how to create a successful experimentation backlog that drives innovation and growth. This guide offers practical tips for prioritizing experiments, organizing ideas, and ensuring alignment with your business goals. Master the art of experimentation to enhance your decision-making process and boost team productivity. Start fostering a culture of continuous improvement with a well-managed backlog tailored to your needs.
April 22, 2025
Data-Driven Creative Briefs
Discover how to create powerful data-driven creative briefs that enhance collaboration between teams. This guide outlines essential elements to include, ensuring clarity and focus on objectives. Learn techniques to leverage data for better decisions and inspire your team's creativity. Elevate your projects with targeted insights and strategies that lead to successful outcomes. Start transforming your creative process today for a more efficient workflow.
April 22, 2025
Data-Led GTM Launch Debriefs
Discover the importance of data-led debriefs for go-to-market launches. This blog explores how analyzing data post-launch can optimize your strategies, enhance your team's performance, and improve future campaigns. Learn best practices for conducting effective debriefs that leverage insights from data, allowing your business to stay ahead in a competitive landscape. Connect with industry experts and gain valuable tips that can lead to more successful product launches.
April 22, 2025
The GTM Command Centre
Discover how the GTM Command Centre can streamline your marketing strategies. This comprehensive guide explores its features, benefits, and practical applications for enhancing your business operations. Learn how to optimize your growth and make informed decisions effectively. Engage with transformative tools that can elevate your campaigns to new heights and drive measurable results.
April 22, 2025
Tools for GTM Collaboration
Discover powerful tools that enhance collaboration in Go-to-Market (GTM) strategies. Whether you’re launching a product or optimizing sales processes, these resources simplify teamwork, improve communication, and drive success. Explore options for project management, communication, and data sharing to ensure your GTM efforts are seamless and impactful. Equip your team with the right tools to foster collaboration and achieve your targets efficiently.
April 22, 2025
When Marketing Leads GTM A Role Reversal
Explore how marketing leads are reshaping go-to-market strategies in this insightful blog. Discover innovative approaches to collaboration and the shifting dynamics between marketing and sales roles. Uncover the benefits of prioritizing marketing leadership in GTM initiatives for improved results. Stay ahead of the competition by understanding these trends and adapting your strategies accordingly. This engaging read will enhance your knowledge and provide actionable insights for successful marketing tactics.
April 22, 2025
Syncing Launch with Product Dev Cycles
Discover effective strategies for syncing product development cycles with launch timelines. This guide explores techniques to enhance collaboration between teams, ensuring products are released on schedule and meet market demands. Learn how proper synchronization can lead to better resource management and increased customer satisfaction. Get insights into best practices and actionable tips to optimize your launch process while maintaining high standards in product development.
April 22, 2025
Post-Launch Debriefs for Learning Loops
Explore the importance of post-launch debriefs in creating valuable learning loops. Enhance your team's performance by understanding what worked, what didn't, and how to improve future projects. This guide covers best practices for conducting thorough debriefs, fostering a culture of feedback, and ensuring lessons learned translate into actionable insights. Learn how to turn every launch into a stepping stone for success.
April 22, 2025
Pre-Launch Collaboration Rituals
Discover effective pre-launch collaboration rituals that can transform your project’s outcome. Learn how to create a cohesive and motivated team by implementing these simple yet powerful practices. From brainstorming sessions to aligning goals, these rituals cultivate creativity and unity, ensuring you’re fully prepared for launch day. Embrace these strategies to enhance communication and foster collaboration within your team, setting a strong foundation for successful project execution. Start your journey towards a successful launch today!
April 22, 2025
Shared OKRs for Unified Execution
Explore how shared OKRs can foster unified execution and enhance team alignment. This blog delves into strategies for creating impactful objectives and key results, ensuring teams collaborate effectively towards shared goals. Discover best practices and real-world examples to boost productivity and drive success through cohesive execution.
April 22, 2025
Integrated Messaging Across Functions
Discover the importance of integrated messaging across various functions within your organization. This blog explores how seamless communication can enhance collaboration, improve productivity, and streamline processes. By aligning messaging strategies, teams can share valuable insights and foster innovation, ultimately leading to greater success. Learn actionable tips to implement integrated messaging that works for your unique business needs.
April 22, 2025
Joint Planning Sessions Product + Marketing
Discover the benefits of joint planning sessions between product and marketing teams. Learn how to align goals, enhance communication, and boost overall performance. By collaborating effectively, both teams can drive innovation and ensure that product strategies meet market needs. This guide provides actionable tips for conducting successful planning sessions that foster teamwork and amplify results.
April 22, 2025
Managing GTM in Multi-Product Portfolios
Discover proven strategies for efficiently managing go-to-market (GTM) efforts in multi-product portfolios. Learn how to streamline your GTM process, improve cross-product synergy, and enhance market positioning. This guide provides actionable insights and best practices to help you achieve sustainable growth and maximize ROI across diverse product lines. Ideal for product managers and marketers looking to optimize their GTM approach and leverage portfolio strengths for competitive advantage.
April 22, 2025
GTM Feedback Loops from Sales and Support
Discover how to implement effective feedback loops in your go-to-market strategy that enhance collaboration between sales and support teams. By understanding customer insights and refining your approach, you can boost overall performance and customer satisfaction. This comprehensive guide covers practical tips and real-world examples to strengthen your GTM strategy and drive results.
April 22, 2025
GTM Leadership Squads
Discover how GTM Leadership Squads foster collaboration, innovation, and effective problem-solving. This dynamic approach enhances team performance and drives organizational success. Learn best practices for forming and maintaining high-functioning squads that align with your business goals. Empower your leaders to inspire and guide their teams towards achieving exceptional outcomes in today’s competitive landscape.
April 22, 2025
GTM Simulation Exercises
Explore dynamic GTM simulation exercises designed to enhance your strategic thinking and marketing skills. Our engaging activities provide practical insights into real-world situations, helping you become proficient in managing go-to-market strategies. Join our community of learners and elevate your expertise through hands-on simulations that cater to all skill levels, ensuring a thorough understanding of GTM principles.