Gen Z, Gen Alpha and the New Identity Economy
Young consumers don’t just buy products – they buy into values, culture and identity. With digital first lifestyles and shifting social behaviours, traditional marketing playbooks no longer apply. Discover whaat truly resonates with these generations and how to build brand affinity in their world.
Blogs
May 19, 2025
Micro-Influencers & Peer Trust Over Celebrities
Discover why micro-influencers foster stronger peer trust compared to celebrities. This blog explores the impact of authentic connections in marketing and how micro-influencer campaigns are changing brand perceptions. Learn how to leverage this trend for more effective engagement and build lasting relationships with your audience.
May 19, 2025
Gen Z Expects Two-Way Conversations
Understanding Gen Z's preference for two-way conversations is crucial for brands. This generation values engagement and authenticity in their interactions. Companies must adapt their marketing strategies to foster dialogue, encouraging feedback and connection. By creating platforms for genuine exchanges, businesses can resonate with Gen Z and enhance customer loyalty. Discover the importance of interaction in today's marketing landscape and how it shapes brand relationships with this dynamic audience.
May 19, 2025
How Gen Z Navigates Ads The Real Rules
Explore how Generation Z interacts with advertising in today's digital landscape. From social media influence to authenticity in branding, discover the rules they follow. Learn what captures their attention and drives engagement, allowing brands to connect with this unique demographic effectively. Stay ahead in your marketing strategy by understanding their preferences and behaviors around ads.
May 19, 2025
Gen Z's Shifting Social Landscape What's In and Out
Explore the rapidly changing social landscape of Generation Z. Discover what's trending and what's falling out of favor in their world of social media and communication. This insightful blog delves into Gen Z's preferences, providing valuable perspectives for brands and marketers looking to connect with this dynamic demographic. Stay updated on the latest social trends that influence Gen Z's behavior and interests.
May 19, 2025
How Gen Z Consumes News Differently
Discover how Generation Z interacts with news differently from previous generations. This blog explores their preferred platforms, sources, and styles of content. From social media to podcasts, learn about the trends shaping Gen Z's news consumption habits, and why traditional media may not resonate with them. Dive into the implications for news organizations and marketers as they adapt to this dynamic audience.
May 19, 2025
Gen Z's Bullshit Detector How to Avoid Greenwashing
Discover how Gen Z can effectively identify and avoid greenwashing in marketing. This guide explores the telltale signs of misleading eco-friendly claims and provides actionable tips for consumers. Learn to navigate the complexities of sustainability in advertising and make informed choices that align with genuine eco-conscious values. Stay empowered and informed in your purchasing decisions with this essential resource.
May 19, 2025
Gen Z and the Next Generation of Search
Explore how Gen Z is shaping the landscape of search technologies. Understand their preferences, behaviors, and expectations that influence future search engine developments. This article delves into the distinctive traits of this generation and how they interact with digital information, paving the way for innovations in search methodologies.
May 19, 2025
Gen Z and the Ethics of Fast Fashion
Explore how Generation Z views the ethical implications of fast fashion. This blog delves into their concerns about sustainability, labor practices, and consumer responsibility. Learn how their purchasing habits are shaping the future of fashion and why their ethical stance matters for the industry. Discover insights into the impact of social media on these views and how young consumers demand transparency from brands.
May 19, 2025
Behind the Scenes Content
Discover the intricacies of content development in our 'Behind the Scenes' blog. Learn effective strategies, storytelling techniques, and the creative processes that result in engaging and impactful content. Join us as we unveil the secrets to successful content creation, empowering you to enhance your own storytelling abilities and connect with your audience effectively.
May 19, 2025
AI Avatars, Filters, and Digital Identity
Discover the fascinating world of AI avatars and how they shape our digital identities. Learn about the latest filters, trends, and the technology behind creating personalized AI representations. Understand the implications of digital identity as we integrate avatars into social media and virtual communications, ensuring a unique online presence in an increasingly virtual world.
May 19, 2025
Digital Burnout and Platform Fatigue
Explore the causes and effects of digital burnout and platform fatigue. This blog delves into how excessive screen time, constant notifications, and social media demands impact mental health and productivity. Learn effective strategies to manage your digital consumption and enjoy a healthier online experience.
May 19, 2025
Algorithmic Literacy Gen Z as Co Creators
Unlock the potential of Algorithmic Literacy for Gen Z. Learn how the new generation can become co-creators in the digital landscape. Explore the importance of understanding algorithms and their influence on content creation, social media, and technology. Discover actionable strategies to engage Gen Z in meaningful ways, fostering creativity and innovation in a rapidly evolving world. This blog highlights the role of algorithmic literacy in shaping future leaders.
May 19, 2025
Gaming as the new Social Network
Discover how gaming has evolved into a vibrant social network where people connect, share experiences, and build communities. Explore the impact of multiplayer games on friendships, social skills, and global interactions. Join the conversation about how gaming platforms foster relationships, providing a unique space for bonding beyond traditional social media. Embrace the fun and innovation that gaming brings to social interaction in today's digital age.
May 19, 2025
Augmented Reality's Growing Role in Engagement
Discover how augmented reality is transforming engagement strategies across various industries. Explore its benefits, applications, and how businesses use this innovative technology to create immersive experiences. Learn about the future of AR and its growing significance in enhancing customer interaction and satisfaction.
May 19, 2025
Transparency in Pricing
Discover how transparency in pricing enhances customer trust and loyalty. Learn the benefits of clear communication about costs and how it can drive sales and improve brand reputation. By adopting transparent practices, businesses can differentiate themselves and create a positive buying experience for customers. Explore strategies to implement transparent pricing effectively in your business model.
May 19, 2025
Transparency in Product Ingredients
Explore the importance of transparency in product ingredients and how it impacts consumer choices. Learn why knowing what goes into your products is essential for making informed decisions that benefit your health and the environment. Discover tips on how to read labels effectively and identify high-quality products that prioritize transparency. Empower yourself with knowledge for healthier living and make choices that reflect your values.
May 19, 2025
Transparency in Supply Chains
Explore the importance of transparency in supply chains and how it can enhance trust and efficiency in business operations. Learn about the key benefits, challenges, and strategies for implementing transparency practices. Gain insights into creating a responsible and sustainable supply chain that meets consumer expectations and regulatory requirements.
May 19, 2025
User-Generated Content Empowering Voices
Discover how user-generated content fosters community engagement and empowers individuals to share their unique voices. This blog explores the significance and impact of user-generated content in shaping conversations, driving brand loyalty, and enhancing authenticity in digital marketing strategies. Learn how to leverage this powerful tool to connect with audiences and promote genuine interactions.