Channel & Platform Planning
Blogs
July 31, 2025
Influencer Marketing as a Media Channel
Explore the significance of influencer marketing as a powerful media channel. Discover how leveraging influencers can enhance brand visibility and audience engagement. In this blog, we discuss strategies to connect with the right influencers, optimize campaigns, and measure success effectively. Learn how influencer marketing can transform your media efforts and help you reach your marketing goals.
July 31, 2025
Choosing Platforms for Influencer Media
Discover how to choose the right platforms for influencer media. This guide breaks down the key factors to consider when selecting a platform, ensuring you maximize your marketing efforts. Dive into insights on audience engagement, platform features, and industry trends to enhance your influencer campaigns effectively. Understanding the landscape is crucial for success in influencer marketing, and this article provides you with the essential tips to make informed choices.
July 31, 2025
Planning Cross-Platform Influencer Drops for Maximum Impact
Discover effective strategies for planning cross-platform influencer drops that drive engagement and maximize impact. Learn how to leverage multiple social media channels, optimize collaborations, and create authentic connections with your audience. This guide provides insights into best practices, helping brands and influencers work harmoniously to achieve outstanding results in their campaigns.
July 31, 2025
Cross-Channel MTA Reality vs Aspiration Navigating the Complex Truth of Multi-Platform Attribution
Explore the complexities of multi-platform attribution in our latest blog post. We discuss the discrepancies between reality and aspirations in cross-channel marketing strategies. Gain insights into effective tracking, measurement challenges, and how to navigate the evolving landscape of data-driven marketing. This guide aims to clarify how brands can optimize their attribution models for better ROI and informed decision-making.
July 31, 2025
Creating Platform-Native Creative
Unlock the potential of platform-native creativity. This blog delves into how to create unique, engaging content tailored to specific platforms. Learn strategies to showcase your creativity effectively across different media, ensuring maximum impact and audience engagement. Discover tips on adaptation, originality, and how to leverage each platform's unique characteristics to enhance your creative expression.
July 31, 2025
Creative Templates That Travel Across Platforms
Discover innovative creative templates designed to seamlessly adapt across various platforms. Enhance your projects with flexibility and style, ensuring your content stands out. Our curated collection offers endless possibilities for design and functionality, perfect for professionals and enthusiasts alike. Elevate your visual storytelling effortlessly and make an impact no matter where your content travels.
July 31, 2025
Platform Dos and Don'ts for Creatives
Discover the crucial dos and don'ts for creatives utilizing various platforms. Learn how to effectively showcase your work while avoiding common pitfalls. This guide provides valuable insights for artists, writers, and content creators to enhance their online presence and engage authentically with their audience. Elevate your creative journey by following these simple yet impactful strategies, ensuring your work stands out in a crowded digital space. Navigate the online landscape with confidence and creativity.
July 31, 2025
Using Discord as a Media Channel
Discover how to effectively utilize Discord as a media channel for enhancing communication and engagement within your community. Learn the best practices for creating channels, sharing content, and fostering discussion among members. With the right strategies, you can leverage Discord to grow your audience and improve interaction by creating an inviting space for dialogue and creativity. Start using Discord to connect with your audience today!
July 31, 2025
Who Owns the AI Plan Brand Agency or Platform
Explore the ownership debate surrounding the AI Plan brand. Who holds the reins—the agency behind it or the platform that hosts it? This blog delves into the implications of ownership on innovation, creativity, and brand identity in the rapidly evolving AI landscape. Understand the roles, responsibilities, and challenges faced by both sides and uncover insights into future developments in AI branding.
July 31, 2025
Radio The Forgotten Frequency Builder
Explore the intriguing world of radio frequencies that have been overlooked. This blog dives into the significance of radio waves, their impact on communication, and how they shape our understanding of audio technology. Discover the history, advancements, and future of radio frequencies that have faded from public consciousness. Join us on a journey through time to appreciate the essence of radio!
July 31, 2025
Cinema Planning for Maximum Brand Impact
Discover effective strategies for cinema planning that enhance your brand's visibility and impact. Learn how to leverage the cinematic experience to engage audiences and create memorable brand associations. Explore key elements such as targeted messaging, partnership opportunities, and creative content integration to optimize your brand's presence in film-related activities. Elevate your brand strategy with insights that drive results and foster a lasting connection with your audience through cinema.
July 31, 2025
Snapchat and TikTok Planning for Gen Z
Explore effective Snapchat and TikTok strategies tailored for Gen Z. This blog discusses how these platforms can be utilized to capture Gen Z's attention, enhance brand engagement, and create impactful content that resonates. Learn about trends, creative approaches, and the importance of authenticity in digital marketing to successfully reach younger audiences.
July 31, 2025
The Role of Podcasts in B2B Awareness Marketing
Discover how podcasts can enhance B2B awareness marketing strategies. Learn innovative ways to utilize audio content for engaging potential clients and building brand authority. Explore the benefits of storytelling, expert insights, and targeted messaging that transform listeners into loyal customers. Leverage the growing podcast trend to elevate your marketing efforts in the competitive B2B landscape.
July 31, 2025
D2C Brand Launch Media Blueprint
Unlock the potential of your D2C brand with this comprehensive media blueprint. Discover essential strategies for launching your brand effectively, engaging your target audience, and maximizing your reach. Learn how to craft compelling media campaigns that resonate with consumers, driving sales and brand awareness. This guide provides actionable insights for new D2C brands looking to make a significant impact in the marketplace. Don't miss out on the keys to a successful launch!
July 31, 2025
Planning for Podcast Advertising
Discover essential strategies for planning your podcast advertising. This guide covers effective methods to reach your audience, optimize your ads, and boost engagement. Learn how to select the right podcasts, craft compelling messages, and measure your campaign's performance. Whether you're a marketer or business owner, this article provides valuable insights into leveraging the growing podcast market for your brand's success.
July 31, 2025
Spotify Ad Formats & Media Planning
Discover various Spotify ad formats and learn how to effectively plan your media strategy. This guide provides insights on leveraging Spotify's advertising capabilities to enhance your brand's visibility and reach your target audience. From audio ads to display options, understand how to maximize your marketing efforts on one of the world's leading streaming platforms. Stay ahead in the digital marketing landscape with expert tips and strategies tailored for success.
July 31, 2025
Podcast Media Planning for B2B Brands
Strategize your podcast media planning to boost engagement and reach among B2B audiences. Learn essential tips and tricks to enhance your brand’s presence through targeted podcast content. Discover how to plan, execute, and measure successful podcast campaigns that resonate with your business goals. Unlock the power of podcasts in your B2B marketing strategy and engage deeply with your target audience.
July 31, 2025
Planning Media with a Carbon Footprint Lens
Explore innovative strategies for media planning that prioritize sustainability. This blog discusses how to analyze and reduce your carbon footprint while maximizing media impact. Learn actionable insights to help you make environmentally responsible decisions in your marketing efforts. Join the movement towards greener media practices today.