Welcome to the Marketing Hub
Last updated: June 02, 2025
Your Go to resource for mastering the fundamentals and execution of Marketing. Whether you are building brands, Optimizing Performance, or crafting Data driven strategies, you’ll find actionable Insights and Frameworks here.
Explore key concepts, proven methodologies, and real world applications to drive business growth.
Explore the Key Pillars of Marketing Hub
Blogs
March 04, 2025
Understanding the Paradox of Choice
Delve into the paradox of choice and understand how having too many options can lead to confusion and dissatisfaction. This blog explores the impact of choice overload on our decision-making processes, offering insights on how simplifying choices can enhance happiness and contentment. Learn practical strategies to navigate choices effectively and make more informed decisions in your everyday life.
March 03, 2025
How Emotions Influence Purchase Decisions
Discover how emotions drive purchase decisions. Learn about the neuroscience behind emotional buying, key motivators, and how brands use emotions to influence consumer behavior.
March 03, 2025
The Psychology of Persuasion in Marketing
Explore the psychology of persuasion in marketing. Learn how cognitive biases, emotional triggers, and AI-driven strategies shape consumer decisions and drive engagement in the digital era.
March 03, 2025
The Influence of Colors on Branding and Marketing Psychology
Discover the psychology of colors in branding and marketing. Learn how color influences emotions, brand perception, and consumer decisions, shaping marketing strategies for maximum impact.
March 03, 2025
Consumer Neuroscience: The Science of Decision-Making in Marketing
Explore consumer neuroscience and its role in marketing. Learn how brain science, emotions, and cognitive biases influence purchasing decisions, helping brands optimize strategies for engagement and conversions.
March 03, 2025
Brand Equity: What It Is and Why It's Important
Discover the concept of brand equity and why it’s essential for business success. Learn about Aaker’s Brand Equity Model and how strong brand equity drives loyalty, premium pricing, and competitive advantage.
March 03, 2025
Brand Identity vs. Brand Image: Understanding the Difference
Understand the key differences between brand identity and brand image. Learn how businesses shape their brand identity and how consumers perceive it, ensuring alignment for strong brand equity.
March 03, 2025
The Expanded Marketing Mix: Beyond the 4 Ps
Explore the Expanded Marketing Mix (7Ps) beyond Product, Price, Place, and Promotion. Learn how People, Process, and Physical Evidence enhance modern marketing strategies for customer-centric businesses.
March 03, 2025
The Marketing Mix (4Ps): Product, Price, Place, Promotion
Discover the power of the marketing mix (4Ps) – Product, Price, Place, and Promotion. Learn how businesses use this strategic framework to create value, position themselves competitively, and drive success in today's dynamic market.
March 03, 2025
Understanding Consumer Behavior: A Kotler Perspective
Discover Philip Kotler’s insights on consumer behavior and how they shape marketing strategies. Learn about decision-making processes, emotional drivers, and digital adaptation to enhance customer engagement and business growth.
March 03, 2025
What is Marketing?
Marketing is the backbone of business success, helping brands connect with their audience, drive revenue, and build loyalty. Discover the key components, role, and evolution of marketing in shaping modern businesses.