Consumer

July 06, 2025

Gen Z — From Breaking News to Breaking Down News — On Reels

Explore how Gen Z turns to Reels and short-form videos on platforms like Instagram and YouTube for news consumption. Discover why this generation values context and storytelling over traditional headlines, preferring content that is fast, visual, and human.

May 29, 2025

Instagram's Quiet Evolution: From Feed to Friend Chat for Gen Z

May 29, 2025

Why TikTok is Now Gen Z's Go-To News Source