Neural Breakdown : The Media Edition
Last updated: March 21, 2025
We plan to take you through all the concepts in media and unpack them in this series.
Podcasts
2. Unpacking Advertising Wear-Out
In this episode, we explore the evolution of advertising wear-out from the 1990s to the present. We highlight the consistent ability of advertising to drive business growth and connect with audiences while examining theories that challenge the very concept of wear-out as a myth.
1. Unpacking Recency Planning
This episode, inspired by Rajiv Gopinath, explores recency planning, where a single ad exposure closer to purchase is more effective than multiple. It examines ideas of Jones, Krugman, and Ephron, and EBI. It discusses applications across a few sectors.