Consumer Behaviour and Psychology
Blogs
March 07, 2025
Understanding the lipstick effect
Discover the fascinating 'lipstick effect' phenomenon, where economic downturns lead to increased sales of affordable luxury items like lipstick. This blog delves into how individuals seek small indulgences during tough times and highlights the psychological factors driving this spending behavior. Learn why lipstick remains a go-to choice, and what it tells us about consumer psychology, societal trends, and the impact of financial uncertainty on personal purchases.
March 07, 2025
Generational Marketing
Discover the power of generational marketing in your business strategies. Learn how to engage different age groups effectively by tailoring your marketing efforts. Explore techniques for targeting millennials, Gen Z, baby boomers, and more. Maximize your outreach and conversion rates by understanding the unique preferences and behaviors of each generation. Start leveraging generational insights to enhance brand loyalty and community connection.
March 03, 2025
Understanding Consumer Behavior: A Kotler Perspective
Discover Philip Kotler’s insights on consumer behavior and how they shape marketing strategies. Learn about decision-making processes, emotional drivers, and digital adaptation to enhance customer engagement and business growth.