TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
May 28, 2025
TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
How to better quantify attention in TV and Print in India
May 28, 2025
AI in media agencies: Transforming data into actionable insights for strategic growth
May 28, 2025
Real Time
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June 11, 2025
Continuous vs. Aggregate Attention: Rethinking Brand Impact in the Age of Short-Form Media
Continuous vs. Aggregate Attention: Rethinking Brand Impact in the Age of Short-Form Media
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Blog
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June 13, 2025
Demystifying SHAP: Making Machine Learning Models Explainable and Trustworthy
Demystifying SHAP: Making Machine Learning Models Explainable and Trustworthy
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Podcast
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EPS 5
#1 - Top 5 This Week: Dec 16-22 – Global Highlights in Media, Marketing, and Technology
In this episode, we dive into the latest trends in marketing, media, and tech, covering Netflix’s Squid Game Season 2 campaigns, brand innovations, and cutting-edge AI developments. From cross-promotions to immersive experiences, we explore how brands are shaping the future of advertising and engagement.
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Rajiv
Gopinath
- Chief Solutions Officer at Publicis Media
With over 30 years of global experience in marketing, media planning, and digital transformation, I specialize in crafting data-driven strategies that drive business growth. From leading innovative solutions at Publicis Media to managing high-impact campaigns for Fortune 500 brands like P&G, Coca-Cola, and Unilever, my expertise lies in merging technology with marketing to create measurable success. Having worked across India, China, and Sub-Saharan Africa, I bring a multicultural perspective, deep analytical skills, and a forward-thinking approach to media excellence. Let's connect and shape the future of marketing together.
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