TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
May 28, 2025
TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
How to better quantify attention in TV and Print in India
May 28, 2025
AI in media agencies: Transforming data into actionable insights for strategic growth
May 28, 2025
Real Time
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July 22, 2025
Trending Charts of The Week (14th – 21st July)
Stay updated with the latest weekly digital trends from 14th to 21st July, including top YouTube videos, trending music, leading podcasts on Spotify and Apple, most-watched Netflix and Amazon Prime shows and movies, Twitch gaming stats, and more. Discover what’s hot in entertainment and streaming this week.
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Blog
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July 28, 2025
Zero Based Media Planning
Discover the benefits of Zero Based Media Planning in optimizing your advertising strategies. Learn how to allocate your resources effectively without assumptions. This method emphasizes data-driven decision-making, ensuring that budgets are directed towards profitable channels only. Enhance your marketing success by adopting this innovative approach that focuses on clear objectives and measurable outcomes.
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Podcast
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EPS 5
#1 - Top 5 This Week: Dec 16-22 – Global Highlights in Media, Marketing, and Technology
In this episode, we dive into the latest trends in marketing, media, and tech, covering Netflix’s Squid Game Season 2 campaigns, brand innovations, and cutting-edge AI developments. From cross-promotions to immersive experiences, we explore how brands are shaping the future of advertising and engagement.
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Rajiv
Gopinath
- Chief Solutions Officer at Publicis Media
With over 30 years of global experience in marketing, media planning, and digital transformation, I specialize in crafting data-driven strategies that drive business growth. From leading innovative solutions at Publicis Media to managing high-impact campaigns for Fortune 500 brands like P&G, Coca-Cola, and Unilever, my expertise lies in merging technology with marketing to create measurable success. Having worked across India, China, and Sub-Saharan Africa, I bring a multicultural perspective, deep analytical skills, and a forward-thinking approach to media excellence. Let's connect and shape the future of marketing together.
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