The Psychology Behind Buy Now Pay later
March 14, 2025
Discover how Buy Now Pay Later services influence consumer behavior. Learn about the psychological triggers that make these payment options appealing. Understand the reasons behind rising popularity and their impact on spending habits. This blog delves into the underlying motivations and effects of using Buy Now Pay Later, helping you grasp the psychological factors driving this trend.
The New Luxury Why Consumers Now Value Scarcity Over Status
March 14, 2025
Explore the shift in consumer values where scarcity has become the new luxury. Discover why people prioritize unique, limited-edition items over traditional status symbols. This blog examines how luxury brands adapt to this changing mindset and what it means for future purchases. Dive into the psychology of scarcity and its impact on modern shopping behaviors. Learn how consumers now seek authenticity and exclusivity in their luxury experiences.
How the Attention Recession Is Changing Marketing
March 14, 2025
Discover how the attention recession is reshaping marketing strategies. Learn about new approaches that engage audiences and retain customer interest. Explore innovative methods businesses are adopting to overcome the challenges of decreasing attention spans. This blog provides insights into adapting marketing efforts effectively to capture and sustain attention in today’s digital landscape.
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April 22, 2025
Using AI for Campaign Optimization
Discover how artificial intelligence can enhance your campaign optimization strategies. Learn the best practices for leveraging AI tools to analyze data, improve targeting, and boost overall campaign performance. Stay ahead of the competition by integrating AI solutions that bring efficiency and effectiveness to your marketing efforts. Transform your campaigns into powerful initiatives with AI insights and real-time adjustments.
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Blog
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March 14, 2025
The Economics of Brand Extensions
Explore the intricacies of brand extensions and their economic impact. This blog delves into how successful brands leverage their reputation to enter new markets, the risks involved, and strategies for ensuring profitability. Learn how effective brand extension can enhance customer loyalty and drive business growth, making it a crucial element in the marketing landscape. Discover the balance between innovation and maintaining brand integrity in this insightful guide.
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Podcast
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EPS 5
#1 - Top 5 This Week: Dec 16-22 – Global Highlights in Media, Marketing, and Technology
In this episode, we dive into the latest trends in marketing, media, and tech, covering Netflix’s Squid Game Season 2 campaigns, brand innovations, and cutting-edge AI developments. From cross-promotions to immersive experiences, we explore how brands are shaping the future of advertising and engagement.
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Rajiv
Gopinath
- Chief Solutions Officer at Publicis Media
With over 30 years of global experience in marketing, media planning, and digital transformation, I specialize in crafting data-driven strategies that drive business growth. From leading innovative solutions at Publicis Media to managing high-impact campaigns for Fortune 500 brands like P&G, Coca-Cola, and Unilever, my expertise lies in merging technology with marketing to create measurable success. Having worked across India, China, and Sub-Saharan Africa, I bring a multicultural perspective, deep analytical skills, and a forward-thinking approach to media excellence. Let's connect and shape the future of marketing together.
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